las vegas (cnn) - "cinemas never disappear," despite the theater systems in better and cheaper home and the rapid availability of the new movie releases on DVD and online producer George Lucas says.
Optimism of the producer of "star wars" on the future of movie theaters in the community was shared by other producers and industry executives interviewed by CNN this week in CinemaCon, the annual Convention of the theatre owner.
"Has been the human nature for centuries, which dates back to the Greek tragedies, to seek communal entertainment experience" said "titanic" and "Avatar" producer Jon Landau.
The arrival of digital technology is saving the community, CEO of DreamWorks, Jeffrey Katzenberg, animation theater said.
"People want a special experience in movie theatres and today we are really, more than ever, have the technical and artistic tools to do so," said the CEO of animation from DreamWorks, Jeffrey Katzenberg. "I really believe that we we have a revival of the experience of theatre".
The "communal experience" to see other people in a theatre is a movie, said Katzenberg.
"Funny movies are fun, movies of fear they will believe, action films are more exciting."There is an energy, he said. "There is a connectivity that occurs when people meet, and that is what makes movies and movie theaters."
Animated 3D hits are about to get easier to create because they are developing computer tools faster for the animators, said Katzenberg.
Director James Cameron, who pushed 3D movies to a new level with "Avatar", said that 3D on the screen will get more for the moment "Avatar 2" hits theaters.
"People complain that some of the 3D theatres are dark." Well, I will talk about theater owners get up to these levels of light, "said Cameron." "It is really important, because when glasses are imposed, the screen gets a little darker."
The next "Avatar" will also be considerably sharper because Cameron will increase the 24 frames projected on the screen every second to 60 frames, something made possible by the conversion of theatres in digital technology, he said.
John Fithian, President of the National Association of theatre owners, predicts that within two years all American cinemas will be converted from reels of film to digital projectors.
"The transition of movies using digital technology is happening really quickly," he said. "Probably at the end of 2013 does not sense economic use film, by what will be a completely converted business then."
Income from box office, thanks to hits like "Avatar", have been "fairly stable" in five years, despite the downloads of video and home theater systems better, said Fithian.
The only technology that actually had a negative impact on the admission of theatre was when television sets in homes during the 1940s and 1950s, he said.
"Since then, however, with every appearance of a new technology in the home, our business of theatre has continued to grow," he said. "Through VHS and DVD and Blu-ray and now video on demand, people who like the film in the home is the same people who like to leave to the cinema to see films because film lovers are lovers of cinema in all parts".
Research shows that more types of technology people have in their homes to watch movies, more often arrive in theaters, he said.
An innovation that fight against the owners of the theatre is the possibility that studies will decrease the time between a film in theaters and when it can be downloaded at home or purchased on DVD.
Christopher Dodd, the former Senator, who took over last week as President of the Motion Picture Association of America, said that studies will not release films on DVD or online on the same day that a theatrical version.
"If it is not in the theatre in the first place and have that space, then it is difficult in many ways, imagine how well that the product can do in the absence of this experience," said Dodd.
Group of Dodd, which is composed of the big studios, is more concerned about lost money from people of stealing and selling pirated movies.
He said that it is not a victimless crime, because he steals money from the payroll of the two million Americans who work in jobs related to the film.
But no matter how many copies of low resolution of film are available, Lucas said that the experience of going from the film not watered down.
It is "a good night and not can be done in an iPhone", said Lucas.Post Title
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